This article was posted 10/21/2009 and is most likely outdated.

Ducks Quack Eagles Soar
 

 


Subject - Ducks Quack Eagles Soar

October 21, 2009
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Ducks Quack, Eagles Soar!

Here’s a great story that was sent to us. We don’t know the original author, but we love the message and want to share it with you.


Image1“No one can make you serve customers well. That’s because great service is a choice.”

Harvey Mackay tells a wonderful story about a cab driver that proved this point.
He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.
He handed my friend a laminated card and said: “I’m Wally, your driver. While I’m loading your bags in the trunk I’d like you to read my mission statement.”
Taken aback, Harvey read the card. It said:
Wally’s Mission Statement:
“To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.”
This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wally said, “Would you like a cup of coffee? I have a thermos of regular and one of decaf.”
My friend said jokingly, “No, I’d prefer a soft drink.”
Wally smiled and said, “No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.”
Almost stuttering, Harvey said, “I’ll take a Diet Coke.”
Handing him his drink, Wally said, “If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.”
As they were pulling away, Wally handed my friend another laminated card.
“These are the stations I get and the music they play, if you’d like to listen to the radio.”
And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.
“Tell me, Wally,” my amazed friend asked the driver, “have you always served customers like this?”
Wally smiled into the rearview mirror. “No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day.
He had just written a book called “You’ll See It When You Believe It”. Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself.
He said, “Stop complaining! Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.”
“That hit me right between the eyes,” said Wally. “Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.”
“I take it that has paid off for you,” Harvey said.
“It sure has,” Wally replied. “My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it. You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.”
Wally was phenomenal. He was running a limo service out of a Yellow Cab. I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting.
Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles.
The above is based on a true story. This cabbie is based out of NY City. And I personally and truly love such customer service.

Give it a thought, how true it is. How many times we just start our day by complaining; – “Oh No! It’s a Monday.” And then go feeling miserable the entire day.
How many times, have we got up in the morning, felt the excitement within and exclaimed “This is going to be the BEST day of my life”. Now even if after saying that you seem to not have a good day then turn around and do say and feel “This too shall pass”.
At the end of the day, go to bed content that you know and feel right from the bottom of your heart that you have done the best you could. At the end of it, you will be the one who would have changed your own life forever.

 

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Comments
  • This story is an excellent motivation. I love it. Anybody who have a bad day should read it and act upon it.

    Thank you!

    Vanna
    Reply to this comment

  • Mike, Thanks for the great story, I'd like to see more stories on motivating employees to strive for this attitude.

    Lee Barden
    Reply to this comment

  • This is a great philosophy. This guy has the right idea. More cab drivers should do this. Many Livery Limo drivers do this as it is better for their livelyhood. I prefer a clean ride so will use the limo's most of the time. Most of the city cabs are usually dirty since most of them are leased from the cab company by the shift. I think that this guy has his own tag which is why he takes more pride in appearance. It is certainly a lesson we could all learn from and wish more of the cabbies had this idea since it is better for tourism as well.

    Peter Repka
    Reply to this comment

  • mike-how true this story is-the key IMO is being able to remind yourself and loved ones that you need to try and be the "eagle'-and not get caught up in todays world..thanks

    jim flynn
    Reply to this comment

  • Excellent story Mike. This will inspire many of us. Please keep on sendung this kind of inspiration!

    God Bless You and All.

    gk
    Reply to this comment

  • The world is made-up of three kinds of people: Eeyores, Tiggers and Poohs. Eeyore says, "It'll probably rain." Tigger bounces on his tail and enjoys the day! Works for me!

    Michael
    Reply to this comment

  • I always try to be up beat with a smile. tell people monday is my favorite day and I hate Fridays because of the long and boring weekend. You have to go out spend money and have fun. I look forward to Monday because I love being at work.

    Daniel
    Reply to this comment

  • If only more people were like the cab driver. I am included in "more people". Way to many ducks in our trade.

    Mitch Feris
    Reply to this comment

  • It's a wonderful history, is time to change our minds and begin to be an eagle. I hope it can help to change many people in this world, I never think received it from you today is an special day. Congratulations

    Javier Guadarrama
    Reply to this comment

  • Bah! Humbug!

    Scrooge
    Reply to this comment

  • Mike, I love your newsletters and this one is no different. The advice that you give is truly great and everyone should take a look at how they do business. Don’t be one of the crowd. The attitude of this cabby is what keeps businesses going and going strong. About two years ago you posted a three part series written by Mike Stone about “Getting your phone to ring.” I was so impressed with this article that I purchased Mike’s Book “Markup and Profit”. After reading this book, which took about 2 days, I decided to follow Mike advice. I also stopped wearing T shirts to work and started wearing regular casual shirts and a clean pair of jeans every day. I also started to listen to every word my customers said and always made follow up calls and visits to customers to be sure they were not just happy but thrilled with the work and service I gave them. I purposely tried not to be not just a contractor but a provider of customer needs. I kept every appointment and even called if I was 5 minutes late. I am just a one man company but currently my gross sales are up 30K for the year 2009 and it’s only October. Thank you and God Bless You Mike,

    Jack J.
    Reply to this comment

  • I tell everybody that today is the best day i ever had so far. They say why. I tell them i have never lived this long before.

    Jack Bowling
    Reply to this comment

  • wow realy true

    mishal
    Reply to this comment

  • Thank you for this e-mail.. so true about customer service. your customer should be #1.. we will soon have customers again.. believe.... thank you again.. Linda Sabori

    Linda Sabori
    Reply to this comment

  • motivating story, indeed.

    Naresh Kinger
    Reply to this comment

  • I am a firm believer that God works in mysteious ways. I will be the first to attest to the fact that if we let this economy get to us,(myself being unemployed ca. certified journeyman electrician) who myself has invested countless hours seeking gainful employment,(to no avail unfortunately), still refuse to give up,and keep my head up. Its worked for my sanity to date-yet the timing of this artical coming to me couldnt have been better! Thanks again guys,and i wish you all luck! ATTITUDE IS EVERYTHING!!!!!!

    Daryl S.
    Reply to this comment

  • awesome Mike! Lets have more stories.

    Ken
    Reply to this comment


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